Cela is a well-established women’s fashion brand with a solid 8-year presence in the market. Despite its longevity, the brand sought to inject a fresh wave of innovation while preserving its distinctive essence, notably the iconic flower emblem within its logo. Entrusting us with this task, we undertook the comprehensive process of rebranding, meticulously defining and refining every aspect of its corporate identity to ensure a seamless relaunch of the brand.