Inouh, formerly recognized as In Haus, embarked on a comprehensive rebranding journey to rejuvenate its image. Beyond merely altering its name and logo, which failed to capture its essence, the company underwent a transformative process to establish a new visual identity. This endeavor encompassed the development of a cohesive graphic framework, extending to all stationery elements utilized across its diverse projects. Furthermore, meticulous attention was given to crafting a comprehensive brand manual, offering clear guidelines and directives to ensure consistency and adherence to the defined parameters throughout the company’s endeavors.