Magic Route, a travel agency and tour operator rooted in Cuenca, embarked on a journey to fortify its local presence and extend its reach nationally. From its inception, our collaboration with the company commenced with a clean slate, allowing us to craft a logo that authentically captured its identity and essence. Additionally, we meticulously crafted a cohesive graphic identity that eloquently communicated its unique value proposition, setting the stage for its expansion and recognition on a broader scale.